The CPG Demand Index™ provides a standard metric for tracking changes in spending on consumer packaged goods. It measures weekly changes in consumer purchases, by dollar sales, against the year-ago period across departments including fixed and random weight products, grocery aisles and retail formats. The CPG Demand Index™ is available for eight U.S. regions and all U.S. states. Key drivers of demand changes namely, trips to the store and basket size (average spend per trip) are also provided. The CPG Demand Index™ is based on the full power of unparalleled data assets, including daily sales data reported from major chains’ daily point-of-sale and e-commerce transactions of reporting retailers nationwide. It is updated daily with projections for the most recent week which are based on a proprietary, fully-automated forecasting solution.
- USA
- UK
- FRANCE
- NETHERLANDS
- SPAIN
- ITALY
- GERMANY
- GREECE
- AUSTRALIA
- GLOBAL
CPG Demand Index TM
About- Overview
- Data Definitions
CPG Channel Shift IndexTM
About- Overview
The CPG Channel Shift Index provides a standard metric for tracking changes (migration) in spending on consumer packaged goods across select channels. The index measures weekly changes in consumer purchases by dollar sales and product trips against the year-ago period for edible and non-edible products. The index is available for seven geographies—All Outlets, Grocery, Club, Dollar, Drug, Mass and Total E-Commerce.
CPG E-Commerce Demand IndexTM
About- Overview
The Ecommerce Demand index provides a standard metric for tracking changes in spending on consumer packaged goods purchased online. The index measures rolling quad-weekly changes in consumer purchases by dollar sales against the year-ago period across releasable edible and non-edible departments. The index is available for four geographies--Total Ecommerce, B&M Ecommerce, Online Ecommerce, and Specialty Ecommerce—and two fulfillment types—Click & Collect and Delivery / Shipment.
CPG Promotions IndexTM
About- Overview
- Data Definitions
The CPG Promotions Index™ provides a standard metric, called Promotional Intensity, for tracking the activity intensity of consumer packaged goods merchandising, reflecting any incidence or combination of display, feature or temporary price reduction. The Index measures how much promotional activity is changing versus similar period last year. The underlying metric is the proportion of value sales purchased on deal, which is indexed to similar week year ago. This weekly index is reported across grocery departments and aisles for large retail formats (MULO which includes grocery, mass, drug, club, military channels) and total grocery.
Further, the CPG Promotions Index provides a standard metric, called Promotional Depth, for tracking promotional discount levels for consumer packaged goods. It measures weekly levels of discounting for items purchased on deal and is indexed to promotional discount levels a year ago.
CPG Inflation TrackerTM
About- Overview
- Data Definitions
The CPG Inflation Tracker™ provides the well-known price per unit metric for tracking changes in pricing of consumer packaged goods. It provides weekly changes in consumer prices, price per unit against the year-ago period across departments including fixed and random weight products, grocery aisles and retail formats. Price per unit changes can be due to one or more of four factors: list price changes, changes in price promotions, trading up or down to higher or lower priced products, and finally, purchasing of larger or smaller packages. The CPG Inflation Tracker™ is available for eight U.S. regions and all U.S. states. The CPG Inflation Tracker™ is based on the full power of unparalleled data assets, including weekly sales data reported from a variety of retailers’ brick-and-mortar sales and e-commerce transactions of reporting retailers nationwide. It is updated weekly.
The CPG Inflation Tracker™ is calculated from point of sales data of measured retail channels which include convenience and multi-outlets (food, drug, mass, club, dollar, military), including click-and-collect orders for all brick-and-mortar stores, as well as delivery services like Instacart. Inflation Tracker™ also includes insights into changes in weekly dollar sales by U.S. state and region.
CPG Supply IndexTM
About- Overview
- Data Definitions
The CPG Supply Index™ provides a standard metric for tracking changes in product availability (i.e. in-stock rates) in stores for consumer packaged goods. It measures weekly changes in product availability against the baseline across departments and retail formats. The CPG Supply Index™ is available for eight U.S. regions and all U.S. states. The CPG Supply Index™ is powered by Liquid Data Platform and leverages proprietary models that use several inputs including daily sales data reported from major chains’ daily point-of-sale and e-commerce transactions. It is updated daily using the latest data inputs available.
The CPG Supply Index™ is calculated from daily sales data reported from major chains’ daily point-of-sale and e-commerce transactions of reporting retailers nationwide, macro factors impacting demand such as seasonality, holidays and events like COVID-19 spread rate by region. These data assets are used as an input by proprietary on-shelf availability algorithms leveraging AI and advanced analytics to produce in-stock rates.